U5. Consider the cola industry, in which Coke and Pepsi are the two dominant firms. (To...
Consider the car industry, in which Ford and GM are the two dominant firms. (To keep the analysis simple, just forget about all the others.) The market size is $9 billion. Each firm can choose whether to advertise. Advertising costs $1 billion for each firm that chooses it. If one firm advertises and the other doesn't, then the former captures the whole market. If both firms advertise, they split the market 50:50 and pay for the advertising. If neither advertises,...
Consider a market with two firms, Coke and Pepsi, that produce soft drinks. Both firms must choose whether to charge a high price ($1.25) or a low price ($0.85) for their soft drinks. These price strategies with corresponding profits are depicted in the payoff matrix to the right. Coke's profits are in red and Pepsi's are in blue. V, and Pepsi's dominant Coke's dominant strategy is to pick a price of strategy is to pick a price of $ Coke...
Will thumbs up your answer! Suppose there are two firms competing in the market for dentures. Each firm has to decide whether or not to advertise their product. The first firm, Chewy Chew, has been in the market for some time and has name recognition, while the second firm, Bitey Bite, is newer and has less name recognition. In general, firms make more money if they both don’t advertise because the cost of advertising is high. However, if one company...
5. Consider two firms selling differentiated varieties of a product, e.g., Coke and Pepsi. Each firm j chooses a price pj for its own variety. Since these varieties are close substitutes, the demand that each firm faces depends not only on its own price, but also the price of its competitor. Specifically, the demand for j’s variety is given by Dj (pj , p−j ) = max 0, 60 + p−j − 2pj Suppose that both firms can produce any...
only two firms in the industry of eanera , A long time ago, Kodak and Fuji the identical cos t structure were thinking of advertising their product at an exhausting rate, a mild not advertising at all. Assume that currently they share a profit of $54 million each S60 million and by a mild rate $45 reaches $105 if both advertise By advertising at an exhausting rate results in a cost of million for each firm. On the other hand...
Assume two goods: Coca-Cola and Pepsi Cola, which buyers assume to be substitute goods. (Note: if we have two goods, that means we need two graphs!) In the market for Coca-Cola, the number of firms producing it has decreased. Draw a supply and demand diagram. Also, write WHY the curve (or curves) is (are) shifting based on the shift factors for demand and supply. What is happening to the equilibrium price and quantity? Remember the concept of ceteris paribus.
Version B Table 2 Suppose that two firms, Wild Willy's Wonderdrink (Firm W) and Hyper Hank's Hydration (Firm H), comprise the market for energy drinks. Each firm determines that it could lower its costs and increase its profits if both firms reduced their advertising budgets. But for the plan to work each firm must agree to refrain from advertisins. Each firm believes that advertising works by increasing the demand for the firm's energy drinks, but each firm also believes that...
Consider two firms 1 and 2 engaging into the following one-shot game: if firm 1 advertises and firm 2 does not, firm 1 will make $20 million in profits and firm 2 will make $6 million. If firm 2 advertises and firm 1 does not, firm 1 will make $2 million and firm 2 will make $6 million. If firm 1 advertises and firm 2 advertises, each firm earns $10 million. If neither firm advertises, firm 2 will make $8...
Two Firms, Wayne Enterprises and Stark Industries, are deciding which city to open new branches. The three possible cities are Des Moines, Omaha, and Kansas City. The profits to be gained in each city are 50, 100, and 150, respectively. If a firm operates in a city alone, it takes all the profit. If both firms operate in the same city, they split the proift equally. Each firms choose one city to enter simultaneously Two firms, Wayne Enterprises and Stark...
(a) Two firms, Alphacycle and Betterbike, have entered the bicycle sharing market. The firms are choosing how many bicycles to deploy. Each firm can deploy either 1,000 bikes or 2,000 bikes. Bicycles cost $100 per bike to deploy. Each firm’s revenue will be $180 per bike if there are 2,000 bikes (in total) in the market; $150 per bike if there are 3,000 bikes in the market, and $110 per bike if there are 4,000 bikes in the market. (i)...