43.)
a.
Which of the following IS NOT a channel?
Going online to shop |
||
Direct mail |
||
Placing an order by initiating a phone call |
||
Going to a brick-and-mortar store |
b.
When customers initiate an online sale after reading a magazine article referencing a new shoe retailer this is called:
A pull strategy |
||
A direct marketing push |
||
A push strategy |
||
Prospecting |
c.
Which is the main purpose of self-service check-out within brick-and-mortar store?
To reduce or eliminate waiting |
||
To reduce floor personnel |
||
To reduce check-out area |
||
To reduce shop footage |
Ans a: Direct mail
Ans b: A pull strategy
Ans c: To reduce or eliminate waiting
43.) a. Which of the following IS NOT a channel? Going online to shop Direct mail...
Can Technology Save Sears? Sears, Roebuck used to be the largest retailer in the United States, with sales representing 1 to 2 percent of the U.S. gross national product for almost 40 years after World War II. Since then, Sears has steadily lost ground to discounters such as Walmart and Target and to competitively priced specialty retailers such as Home Depot and Lowe’s. Even the merger with Kmart in 2005 to create Sears Holding Company failed to stop the downward...
please answer question 3. Please do take some updated information about Sears regarding their possible Bankruptcy and could the data be a tangible asset used for liquidation. Answr should be at least 2 paragraph. The shrinkage data, combined with sale and purchase data, has expanded the organization 2009, Sears decided to begin an initiativ closer to its customers. They wanted to achieve objective by implementing Big Data technol However, their IT capabilities were not up to the It is clear...
5. Please answer the following questions with respect to PLC Theory (8) a. Which phase of the PLC is the pizza business? What indicators can you list? b. Given the phase of the PLC you indicated at part a: 1. What marketing mix strategies would you expect Dominos to be using? il. What marketing mix strategies is Dominos actually using? Ill. What disconnects, issues or questions arise from parts I and il above? The Strategy Carrying Domino's to New Heights...
What people, organization, and technology problems were responsible for Nasty Gal's failure as a business? In 2006, Sophia Amoruso was a 22-year-old hitch hiking, dumpster-diving community college dropout believed customers were at the center of everything with a lot of time on her hands. After reading a book Nasty Gal did. When she sold on eBay, she learned to called Starting an eBay Business for Dummies, she respond to every customer comment to help her under- launched an eBay store...