Question

• Research, examine, and discuss how semantic analysis tools can be used to create more sales and improve customer support
• provide an example of a company that has done this, giving details on what the company accomplished and what steps they appeared to take

The initial posting should be a minimum of two separate paragraphs titled with the bulleted items. Support your answers with APA-formatted research and your personal experience.

Answer 1

answer-

Sentiment analysis provide helpful insights that drive effective business decisions, strategies and objectives. These solutions offer event analysis, automatic reports, and adaptable categories. There are sentiment analysis tools that aid with brand management through understanding the motivations behind positive, negative and neutral opinions about a particular product or service.

Business leaders can use it to obtain in-depth information from blogs, reviews, forums news and social media posts. It’s handy when it comes to benchmarking competitors and markets.

Furthermore, sentiment analysis can also understand and track purchase intent via sales funnel. Marketing managers can utilize it to evaluate how the latest campaigns are affecting brand sentiment as well as highlight which demographic segment generates the most interest.

According to Nick Martin, coordinator of social engagement at HootSuite, sentiment analysis is an effective tactic for blogger outreach, customer service, and support representatives as they can react efficiently and monitor dissatisfaction before negative sentiments from consumers spread.

This factor is very critical among B2C organizations such as hotels, shops, restaurants, etc. When you’re interacting with the public face-to-face, and rely upon favorable reviews for business, it’s paramount to tune into your customer’s’ feelings towards your brand in a consistent matter.

It will serve another purpose too — you’ll have a chance to convert a bad customer experience into a positive one.