Question

There are a variety of promotion techniques Dominos could utilize to enhance their market share within the pizza category. If you were a Marketing Manager for Dominos which two (2) promotional techniques would you recommend to senior management? What is the rationale behind your recommendations? Minimum word requirement is 450 words.

Marketing in Action Case Real Choices at Domino's Pizza is big business. Americans spend over $40 billion on specialty "delivery expert" car, the DXP. The DXPs are refash- pizza every year. With more than 59,000 U.S. stores that sell ioned Chevrolet Sparks that come equipped with a working and deliver pizza, customers have lots of options from which to choose. Dominos wants more and more of them to make 80 pizzas per trip as well as a large number of drinks, side Domino's their only pizza delivery store "warming oven" in the rear of the car. The cars can hold items, and other delivery products. According to Dominos In 1960, with a $500 down payment and $900 bor- rowed, Michigan-based brothers Tom and James Monaghan, purchased a small pizza store called DomiNick's. Soon after the Domino's logo, and the side panel displays the reflective that, James sold his half of the business to Tom, who in 1965 graphic of the Domino's brand. Other details include hubcaps renamed the company Domino's Pizza, Inc. For the next two the Domino's logo and the recognizable illuminated decades, the company continued to grow and in 1983 opened Domino's car topper ts 1,000th Domino's store and its first international store in Winnipeg, Manitoba, Canada. In 2010 Domino's Pizza's celebrated its 50th anniversary and opened its 9,000th store guy in a white lab coat talks about the features of the car worldwide. Today it has almost 12,000 stores including those and another promotes a $5.99 pizza deal with 0 percent in 80 international markets with global sales in 2014 of $89 APR for an unlimited time. The message that Dominos billion. This success has led to the company to consistently Shopes consumers get is that everything Dominos offers- being ranked in the Top 10 in Entrepreneur magazine's annual listing of great franchise opportunities the DXP comes equipped with a puddle light projecting the Domino's logo on the ground. The front fascia displays The humorous DXP ads mimic auto advertising. In one, he little delivery car races across the desert, in another, a rom emoji orders to a delivery vehicle-improves the pizza rdering process. Of course, there's no guarantee that the Recently, growth of the retail pizza industry has slowed because of intensified competition from other types of restau rants and an increased level of consumer demand for healthier maybe only option food choices. In this market, where there is little room for XP ads can have a positive impact on sales, that they an convince consumers to make Domino's their first and growth, Domino's must give current customer reasons to stay loyal and persuade potential customers to give them a try You Make the Call Domino's spends the majority of its $100 million-plus 13-34. What is the dec advertising budget on traditional television ads. The message of the recent "AnyWare" campaign is that you can use any device to place your Domino's TV, or smartwatch. The individual commercials highlight dif- ferent celebrities showing how easy it is to order food using their favorite devices. Eva Longoria orders a pizza using her TV remote, Sarah Hyland, an actress on Modern Family, texts her order with a pizza emoji, and The Avengers actor Clark GreggBased on ar Schuman, Demin's Again Ues Tehrebgy Busion Billinty'Compunwod Fetnuary 29,2016,it/)www.comput orders by tapping on his smartwatch ision facing Domino's? 13-35. What factors are important in understanding this deci sion situation order whether via text, tweet,3-36. What are the alternatives? 13-37. What decision(s) do you recommend? 913-38. What are some ways to implement your recommen- dation? Following the AnyWare campaign, Domino's latest ad-3 vertising campaign is not even about pizza-it's about thecage.co n stranyar-arsing..car compary-za325cune 2 2016 8

Answer 1

Since Domino’s are into business of pizza it very crucial for them to maintain excellent quality and economically priced goods to ensure its products are more attractive and affordable compared to other competitors in the business such as McDonald and KFC as standardized and steady pricing policy would indeed facilitate them to preserve the base price under control and help the business to attract more consumers.

Domino’s need to commend an effective and efficient business policy and approach which indeed needs adopting an economical pricing strategy which indeed is considered to be the most crucial element which in fact is required to be implemented through very cautious approach as it’s very important for the business to maintain its success and preserve excellent relationships with their consumers.

Thus it’s important for Domino’s to introduce novel and innovative schemes on a regular basis as it’s crucial for them to offer conducive value to its consumers for their money for instance special discounts indeed can be offered on regular intervals and offer its products in various dimensions such as large, medium and regular to enable the consumers to procure depending upon their affordability which in fact Domino’s are practicing on regular intervals vigorously to stay ahead of the completion..

It’s very important for Domino’s to maintain a direct communication channel with its consumer base where customers can call or text a message for the pizza delivery. Even the latest development in technologies indeed can facilitate Domino’s to a great extent where consumers in fact can place its order for pizza through the official website of Dominos.

Domino’s in fact needs to create an effective job related atmosphere where the individual’s working in the organization indeed are required to be much more efficient, cost effective and value it’s consumers needs thus ensuring to offer quality products by taking just the minimum time indeed needed to deliver the goods to its consumers.

Thus Domino needs to maintain and preserve a clear conception and perception of coordination and correlation with its consumer base which indeed needs to be endured much more effectively and efficiently which in fact can facilitate the business to attain unbelievable height of success for instance policy of door-to-door deliveries in fact can considered to be an astonishing and remarkable conception.

Furthermore Domino’s need to make full utilization of the visual media marketing strategy to effectively and efficiently promote its products among its consumers in the market for instance executing and efficiently implementing the promotion of domino’s pizza by indulging into good advertisement programs which indeed can facilitate to promote its products much more effectively along the masses as targeted as to be product introduction ads towards brand development thus definitely will help Domino’s to change the concept of eating amongst the individuals in the society.