Question

You and your partner have developed an all natural energy drink and test marketed on campus with the following sales results.

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Answer #1

Answer: Use linear regression for the forecast as exponential smoothing can just produce forecast for the following period (not 6 periods after)

Forecast linear regression, the trendline equation is y = 144.29x + 303.33

Explanation:

  • linear trend forecast- select the period and demand and insert a X-Y chart. Show trend line equation. To find forecast, replace the value of x in the equation with period no. and find the value of Y.

linear regression 1400 1200 y = 144.29x + 303.33 1 2 3 4 5 6 7

Answer b: For forecast of 7th period, keep x= 7

F7 = 144.29*7 + 303.33= 1313

Similarly,

Month Actual demand Forecast linear regression, y = 144.29x + 303.33
1 350
2 750
3 650
4 950
5 1000
6 1150
7 1313
8 1458
9 1602
10 1746
11 1891
12 2035
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