Question

In Mexico, Japan, and some Southeast Asian markets this medium is one of the most effective ways to reach customers

Select one:

a. Newspapers

b. Direct Mail

c. Radio

d. Television

e. Email

These are some of the steps involved in international advertising:

Select one:

a. Execute the campaign based on PTS strategies

b. Conduct research, select media, generate impact

c. Define goals, secure a budget, evaluate the campaign

d. Perform cultural research, involve local management, and execute the campaign

The estimated annual cost of sending and supporting a manager and his or her family in a foreign assignment ranges from 100 to 200 percent of base salary.

Select one:

True

False

A German working in Argentina for a US company is an example of

Select one:

a. Expatriate

b. Local national

c. Global citizen

d. Virtual expatriate

e. TCN

The international communication process involves some of the following steps:

Select one:

a. Information source, encoding, decoding, feedback

b. A source, interpretation, and cultural sensitivity

c. Media, noise reduction, and feedback

d. Local values, cultural sensitivity, and effective media

Answer 1

Ans 1

The answer's option d. Television

Reason- Research shows that in all the 3 places, advertisers spend the most on Television - which is the most popular medium. The radio, newspaper and direct mail register minimal investments. Owing to the popularity of the Internet, spending on digital/online media is also on the rise - including email marketing. However, be that as it may, emails are still not considered to be as effective as TVs.