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20 pts Question 1 All of the following are price indicators of customer price sensitivity EXCEPT: O the existence of reference prices. O easy comparability. performance as expected. O high in a relative sense.
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Answer #1

Performance as expected is not a price indicator of customer price sensitivity.

Price sensitivity (also called the price elasticity of demand) is the degree to which price affects the sales of a product or service. If the performance is as expected, then the change in price has not affected the consumers. Hence, it is not a price indicator.

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