Question

FATHERS are changing more diapers than ever, but you would never guess that while walking down the diaper aisle, where packages feature mothers but never fathers. Now Pampers, the Procter & Gamble brand, while not planning to advertise on ESPN anytime soon, is taking baby steps toward fathers. On June 17, Pampers was host to a “Daddy Play Date” in Manhattan with celebrity fathers like the singer Joel Madden and the actor Gilles Marini and about 100 guests, who played carnival games with their toddlers. According to an invitation, the event was to pay “homage to dads on diaper duty.”

Pampers is using the ________________ segmentation method

• Demographic segmentation.
• Psychographic segmentation.
• Behavioral segmentation.
• Geographic segmentation.

Ritz started their research with the question: "what makes a chip a chip?"

This is a(n) ______________ research question

Multiple Choice

• conclusive

• exploratory

• fundamental

• none of the above

Answer 1

1.

Pampers is using the "Demographic" segmentation method

2.

Ritz started their research with the question: "what makes a chip a chip?"

This is an "exploratory" research question

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