Cirque du Soleil was successful throughout the world by opting blue-ocean strategy (low cost and differentiation) to maintain the uncontested market space for them and the most important factors which worked well for Cirque du Soleil, such as – Cirque do Soleil was innovative in terms of having its performances consisting of great musical numbers, acrobatics with great deal of performing arts and without having animals, embraced ideas from all the available resources by conducting brainstorming sessions or workshops with its employees and collating feedback from every other employee. Cirque do Soleil followed the lean principle and focused more on cost reduction on waste and maintain the low cost business model. Cirque do Soleil adopted data driven principle and rely on data to design any type of story line by creative team and as suggested through marketing team. Cirque do Soleil has detailed information of every employee or performer in terms of strengths and traits. Cirque do Soleil has a greater leadership which always focused on high quality delivery of work by paying close attention to details and good decision making with mutual agreements with employees. Cirque do Soleil’s diversity ensured that each show showcases various cultural influences. Cirque do Soleil target the specific markets with product designed to have specific audience, by showing acrobatic arts and live shows with more fresh and beautiful ideas. Thus, Cirque do Soleil commitment to excellence and innovation helped to work in cultural differences among various countries and share art collection with employees and offer them tickets to various shows.
ole Questions for Discussion I. Why is Cirque du Soleil successful throughout the world? Why does...