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Question 15 (2 points) Corin sells Sunday papers outside a retirement home on Sunday mornings. Corin collects $2.21 per paper
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Answer #1

This problem will be solved using Newsvendor model

Critical ratio under profit maximization in case of newsvendor model will be defined as :

Critical Ratio =    Cu / ( Cu + Co)

Where ,

Cu = Underage cost i.e. cost of ordering one fewer unit than what one would have ordered had one known the demand (i.e situation under lost sales) = Price/unit – Cost/unit

Co = Overage cost i.e. cost of ordering one more unit than what one would have ordered had one known the demand ( i.e. one overordered) = Cost/unit – Salvage value/unit

Thus,

Critical ratio

= Cu/ ( Cu + Co)

= (Price – Cost ) / ( Price/unit – Cost/unit + Cost/unit – Salvage value/unit )

= (Price/unit – cost/unit )/( Price/unit – Salvage value/unit )

In the given case,

Price/ unit for Corin = $2.21

Cost / unit for corin = $0.92

Salvage value / unit for corin = 0

Critical ratio

= ( 2.21 – 0.92) / ( 2.21 – 0 )

= 1.29/2.21

= 0.5837

Critical ratio is also the probability associated with optimum stocking quantity.

From the given data:

Probability that demand will be at least 26 newspapers = 1

Probability that demand will be at least 36 newspapers = 0

Since , demand is uniformly distributed, demand corresponding to probability 0.5837

= 36 – ( 36 – 26) x 0.5837

= 36 – 10 x 0.5837

= 36 – 5.837

= 30.163 ( 30 rounded to nearest whole number)

OPTIMAL STOCKING QUANTITY = 30

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