Question

CASE PROBLEM: Real Estate Agent Bree Wants to Become More Creative Thirty-year-old Bree is a commercial real estate agent, working for Coalition Properties in Vermont. Although she works for Coalition, the only money she earns is from sales commissions, usually about 6 percent of the sale price of a property. Bree also pays part of the advertising expenses for properties for which she is the listing agent. Bree is earning enough money to keep her satisfied, but the owner of the agency, Courtney, is not totally satisfied with her performance. Courtney recently said to Bree during a review of monthly sales, "Bree, I want to you to break through with sales here and there, but Coalition needs some some bigger sales. You are closing bigger sales to make a respectable profit."

Answer 1

1. We can be creative in commercial real estate selling but the property must have the worth for us to sell it. Bree is correct in pointing out that it is difficult to make people want to buy a property not when it is much complicated like the one mentioned. People buy properties looking at the location and price and no creativity will help in making people buy what they do not like or what seems to be not worthy of that much amount. However if the property is worth it creativity helps in gaining the competitive edge.

2. Bree can try approaching different customers and going as per their requirements. She can first make the customer like the place before going with the price. This helps in making people develop a desire to purchase the place even when it is costly.

3. Courtney can help Bree by giving training in the latest trends and techniques in the field and making her understand the meaning of creativity in the field and how it helps to gain the trust of customers . SO Courtney must encourage Bree instead of pointing her out and help her see the difference.