Question

Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their products were less popular among customers due to their below-average functionalities and designs. To win back their customers, Technology Inc. decided to target and allocate majority of its resources to the laptop market, which has always been its top-selling product line. The company expected the addition of distinct features and a brand-new design of laptops would allow it to charge premium prices and attract a large group of customers. Based on the above information about Technology Inc.'s market segmentation, the company is pursuing a Standardization strategy Segmentation strategy Focus strategy Differentiation strategy

Answer 1

standardization strategy:

In this the company considers the entire world as a single market and assumes that a single product can handle needs of all people

segmentation strategy

In this company divides the target audience as per demographic, age, gender and various other segments/groups

focus strategy

It identifies a particular niche market and launches a unique product for this market. It involves offering a customized product.

differentiation strategy

It is differentiating a product from its competitors.

Considering all these, the correct answer is Option A) Standardization Strategy as the company thinks all consumers will buy only laptops

Answer 2

C I think