What kind of data would CFO Derrick Schwartz Patel want to look at from his database for a new marketing development strategy for Pildes Eye Glass shop at 78st and Broadway in Manhattan?
a. Knowing that his company already has all the people who need reading glasses, he might turn to an outside database to find people who need sunglasses for the beach
b. He might acquire names from the local Tortilla shops even though the list will not indicate for sure if people need glasses
c. Look for database information for people who commute by the Broadway bus
d. Students who say they study all the time
Correct option: (A)
Reason: By turning to an outside database fo find people who need beach sunglasses would help CFO Derrick Patel to expand his business and develop new marketing strategy for opening a shop in Manhattan
What kind of data would CFO Derrick Schwartz Patel want to look at from his database...