0/1 punto (calificado)
Consider the medication Sovaldi. Marketed by Gilead Sciences for the treatment of hepatitis C, Sovaldi has cure rates of 30% to 97%, depending on the type of hepatitis C virus. In 2014, soon after the drug was approved, the list price for a 12-week course of treatment in the US was $84,000. For many representatives in Congress, this was an outrageous price, causing the U.S. Senate Finance Committee to conduct an eighteen-month investigation into Gilead’s pricing strategy.
Now consider buying a one-time cure for a debilitating disease like hepatitis C in the same way a prospective car owner buys a car. Just as a Tesla provides the car owner with a perpetual stream of services to drive that car, a cure can be thought of as a perpetual stream of health benefits for the patient to live in a healthy body. From this perspective, we can match the stream of payments with the stream of health benefits, turning the cost into a much more manageable monthly mortgage. Given a set loan term of 10 years and a fixed monthly interest rate of 0.4167%, calculate the monthly payment on a cure that costs $84,000. (Note: Your answer should be expressed to 2 decimal places.)
Monthly payment = $
Clearly there’s a difference between Tesla buyers and hepatitis patients, despite the fact that both products cost about $84,000. We will return to this example when we discuss pricing, value, and ethics in Unit 10.
Consider the medication Sovaldi. Marketed by Gilead Sciences for the treatment of hepatitis C, Sovaldi has cure rates of 30% to 97%, depending on the type of hepatitis C virus. In 2014, soon after the drug was approved, the list price for a 12-week course of treatment in the US was $84,000. For many representatives in Congress, this was an outrageous price, causing the U.S. Senate Finance Committee to conduct an eighteen-month investigation into Gilead’s pricing strategy.Now consider buying a...
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