Question

Your sister asked you why more firms don’t advertise by providing useful information and training in a manner similar to the way Williams Sonoma does with its recipes and its technique videos (http://www.williams-sonoma.com/recipe/ and https://www.youtube.com/user/WilliamsSonoma). Is this a concept that could be useful? If not, explain why. If so, explain what kinds of business would benefit from it and why.

Answer 1

According to my point of view the Williams Sonoma company has been applying right strategies to sell its product in market. Previously people don’t know so many techniques and verities of cooking. But this company introduces day by day new verities through different media and at the same time advantaging its products those which are required to prepare that particular dish. In this way this company makes space in the heart of the customers. If any other company tries to sell the same products product also the people will not be interested br=ecause of lack of loyalty towards the new company. Since people believe that outside food is unhygienic and costly so definitely they prefer to buy this product for make in home.   

   This company started its journey in 1947 and now its 612 branches spreads all over the country. Its products depth and width also increased a lot in the last 70 years. Now this company not only selling the kitchen wears but also different home appliances, food items, gifts etc.. this company also famous for its services like online marketing facility, door to door services for certain items, country’s top chefs and food innovators program for innovation and development of product, inviting celebrities for consistently maintain the brand value of company, open kitchen facility for create more fun and enjoyment for customers, provide services for parties and many more. So we can say overly the company plays a better role in 360 degree approach. In this way this company acquires a bigger market share.   Due to all these type of issues other companies find hindrance for their marketing.