Meaning of eye tracking :- In the layman's term eye tracking is the measurement of changes of eye position, i.e. where do a person look, how our eyes respond when we see anything new, when do we blink, which type of things we ignore.
In Marketing research, eye tracking is used to see how customers react to different marketing tactics placed on products like a "50% off " message on the product etc. Hence eye tracking and other emotional intelligence and biometrics technology can be used for research that how customers will react to same.
Therefor with respect to above explanation the answer to given question is TRUE.
Eye-tracking is an impressive piece of sensory research technology, but it can be complex to set...
QUESTION 1 Coca-Cola has been expanding its core Coca-Cola brand at a rapid rate with the launch of its first energy drink, Coca-Cola Energy last month. Coca-Cola CEO James Quincey shows no signs of slowing this down and is promising more innovation on the Coca-Cola brand to capture different occasions. Quincey said it will launch Coca-Cola Coffee by the end of the year in 25 countries after successful pilots in nine other markets. Which of the below tactics is represented...
Case study Company Case Campbell Soup Company: Watching What You Eat You might think that a well-known, veteran consumer products company like the Campbell Soup Company has it made. After all, when people think of soup, they think of Campbell’s. In the $5 billion U.S. soup market, Campbell dominates with a 44 percent share. Selling products under such an iconic brand name should be a snap. But if you ask Denise Morrison, CEO of Campbell, she’ll tell you a different...
Read this article. Then write a 250 word response on two of the programs you like the most. Open source business intelligence software 1. BIRT BIRT is an open source BI program that CloudTweaks says is often viewed as the industry standard. BIRT boasts “over 12 million downloads and over 2.5 million developers across 157 countries.” Its users include heavyweights such as Cisco, S1, and IBM (which is also a BIRT sponsor). They also have maturity going for them, as...