Question

answer Question 3: Write down which product mix pricing strategy is applied in each case. Justify your (Marks:7) 1) Samsonite offering 20 different variety of bags worth between Rs. 8,000 to Rs. 200,000 available in different sizes, shapes and quantity 2) Paying daily ticket or entrance fees to enter Aladdin Family Park and paying additional charges for other in park rides and features 3) Buying a PC and getting various options to choose accessories like carrying case, docking devices etc 4) Having wood processing basic business and making useful chemicals from by products and selling them separately 5) KFC offering value meal including soft drinks, burgers and fries

Answer 1

1) Product line pricing strategy because Samsonite is offering various products between a particular range having different sizes, shapes and quantity.

2) Captive Product pricing strategy as it compels a consumer to pay additional charges for other in park rides and features even after paying for ticket or entrance fees to enter Aladdin Family Park.

3) Optional Product Pricing strategy as it is given options to buy products along with the main product like buying a carrying case, docking devices etc with PC which is the main product.

4) By product pricing strategy as selling the by product separately will make the main product more competitive in the market as in the example useful chemicals are by products while having wood processing main business.

5) Product bundle pricing strategy as Soft drinks, fries and burgers are sold as a bundle one value meal at lower price. this will increase sales of products that have otherwise less demand