Question

a) demand for a product is said to be highly elastic when a relatively ___ chnage...

a) demand for a product is said to be highly elastic when a relatively ___ chnage in price leads to a relatively ___ change in demand.
Answer choices are large/small, small/large, small/small, large/large or large/moderate


b) in deciding upon a particular price to be charged for a product, a marketing manager might ask herself many questions. which of these questions would be most importanr from a marketing point of view?
a. how about a 25% mark up on cost?
b. what engeneering and manufacturing costs are assignable to each unit?
c. who are our customers and what do they expect to pay?
d. why consider distribution costs? they are built into product costs
e. where is the computer program that tells me what the price should be?
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Answer #1

(a)

High price elasticity means a small change in price leading to a large change in demand.

(b) c

A marketing manager will look into it from a value delivered to the customer's point of view. So, the most relevant question for him is who is the customer and what is the value of the product to the customer so that he/ she is willing to pay for it.

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