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Why has mobile marketing been experiencing such rapid growth? a. Mobile platforms cater to older audiences...

Why has mobile marketing been experiencing such rapid growth?

a. Mobile platforms cater to older audiences who are more affluent.
b. Mobile marketing's response rate is lower than that of traditional media.
c. Large companies dominate the market since there are high barriers to entry.
d. Mobile marketing is measurable.
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Answer #1

d) Mobile marketing is measurable.
The rest of the options doesn't provide any sense of mobile marketing. Mobile marketing is the new method to aim at the target audience and measuring its effectiveness of collective tracking mechanism. It helps to engage people with customers.

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