Question

You just joined as a Digital Marketing intern and are supporting one of our clients on both SEO and PPC. This client is interested in promoting a new elite gym and you are helping with keyword research. The client would like to increase revenue from gym memberships. Please answer the following questions using industry tools. Some of our favorites are SEMrush (free account), Ubersuggest, Rank Tank, and Google Trends. . Have other tools you’d prefer to use? Go for it!

1 ) What product value propositions should we promote? (ex: discounts, promos, etc.)

List 5 keywords that promote this finding

2) What questions do users have that we can answer in paid ads and organic search content?

List 5 keywords that promote this finding

3) Please write 2-3 ad variations using Google’s ad requirements.

To assess how well our client’s competitors might be doing in organic search, what information would you want? Why?

Answer 1

1.) The product value proposition that we should promote will be discounts on the product and list of feature at the discounted rate or facilities at discounted rate. keywords :- exclusive gym , heavy discount on gym membership price, personal trainers for early bird, cardio and cross-fit will b the best suited keywords for this purpose.