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Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distri

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Total Company West Central East
Amount % Amount % Amount % Amount %
Sales $        18,12,000 100.0% $ 3,11,000 100.0% $            8,02,000 100.0% $     6,99,000 100.0%
Less: Variable expenses:
Cost of goods sold $          6,50,000 35.9% $     94,000 30.2% $            2,39,000 29.8% $     3,17,000 45.4%
Shipping expenses $              87,000 4.8% $     13,000 4.2% $               33,000 4.1% $        41,000 5.9%
Total variable expenses $          7,37,000 40.7% $ 1,07,000 34.4% $            2,72,000 33.9% $     3,58,000 51.2%
Total Contribution margin (loss) $        10,75,000 59.3% $ 2,04,000 65.6% $            5,30,000 66.1% $     3,41,000 48.8%
Less: Traceable Fixed expenses:
Advertising $          5,81,000 32.1% $ 1,03,000 33.1% $            2,38,000 29.7% $     2,40,000 34.3%
Salaries $          2,20,000 12.1% $     59,000 19.0% $               52,000 6.5% $     1,09,000 15.6%
Utilities $              38,300 2.1% $       8,800 2.8% $               15,500 1.9% $        14,000 2.0%
Depreciation $              77,000 4.2% $     21,000 6.8% $               31,000 3.9% $        25,000 3.6%
Total traceable fixed expenses $          9,16,300 50.6% $ 1,91,800 61.7% $            3,36,500 42.0% $     3,88,000 55.5%
Regional Income (loss) before corporate expense $          1,58,700 8.8% $     12,200 3.9% $            1,93,500 24.1% $       -47,000 -6.7%
Less: Common fixed expense:
Advertising (general) $              87,000 4.8%
General administrative expenses $              63,000 3.5%
Total common fixed expenses $          1,50,000 8.3%
Net operating income (loss) $                8,700 0.5%
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