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A B WTP Food 450 WTP- Drink 150 WTP Bundle 600 WTP Food 450 WTP Drink 156 WTP Bundle 600 Tom Tom Rick 500 100 600 Rick 500 20
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Answer #1

The answer is (a) Table B.

Table A

Bundle: The maximum price of the bundle could be 450 => Revenue = 450 x 3 = 1350

Without bundle: The price of food that could be charged = min (450, 500, 250) = 250 => Revenue = 250 x 3 = 750

The price of drinks that could be charged = min (150, 100, 200) = 100 => Revenue = 100 x 3 = 300

=> Total revenue = 750 + 300 = 1050

In table A, the revenue with bundle > revenue without bundle. Therefore, it makes sense to offer the goods as a bundle.

Table B

Bundle: The maximum price of the bundle could be 350 => Revenue = 350 x 3 = 1050

Without bundle: The price of food that could be charged = min (450, 500, 250) = 250 => Revenue = 250 x 3 = 750

The price of drinks that could be charged = min (150, 200, 100) = 100 => Revenue = 100 x 3 = 300

=> Total revenue = 750 + 300 = 1050

In table B, the revenue with bundle = revenue without bundle. Therefore, it does not make sense to offer the goods as a bundle.

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