Dell Computer Corp., the world’s largest personal-computer maker, is keenly aware of everything its rival PC manufacturers decide to do. Explain why Dell usually reacts more quickly and more substantially to pricing, product design, and advertising decisions made by Hewlett-Packard and Gateway than when these same types of decisions are made by Apple Computer.
Dell computer is strong and largest company in an IT industry. They are any players who are a part of an IT industry. So if any one changes their price or changes their product specifications and if that is strongly liked by consumers than all company in that industry has to follow otherwise they may affect their market share. So, in this case when HP had made a change in their pricing and product specification, being into same industry and competitor Dell has reacted immediately so that they their existing and potential customer may not switch to HP which will hamper their market share and that too is not good for Dell.
Dell Computer Corp., the world’s largest personal-computer maker, is keenly aware of everything its rival PC manufacturers decide to do. Explain why Dell usually reacts more quickly and more substantially to pricing, product design, and advertising decisi