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What would you expect to see happen to the four-firm industry concentration ratio in North America...

What would you expect to see happen to the four-firm industry concentration ratio in North America from horizontal merger of Heinz and Kraft Foods? Also, name one advantage and one disadvantage of the merger.
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Answer #1

The horizontal merger will increase the concentration ratio causing lessening of the degree of competition in the sector and better consolidation in the sector.

Advantages include firm prices and stability and sustainability of firms in long run and cost synergies.

Disadvantages include higher prices for consumers in future and lower bargaining power.

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