Question

Make notes about the article, such as it's main points, ideas and details that are difficult to understand, and details that you grasp and would like to know more about.

Five years ago, Research in Motion, maker of the BlackBerry, was one of the most acclaimed technology companies in the world. The BlackBerry dominated the smartphone market, was a staple of the business world, and had helped make texting a mainstream practice. Terrifically profitable, the phone became a cultural touchstone—in 2006, a Webster's dictionary made "CrackBerry" its word of the year. These days, it seems more like the SlackBerry. Thanks to the iPhone and Android devices, R.I.M's smartphone market share has plummeted; in the U.S., according to one estimate, it fell from forty-four per cent in 2009 to just ten per cent last year. The BlackBerry's reputed addictiveness now looks like a myth; a recent study found that only a third of users planned to stick with it the next time they upgraded. R.I.M.s stock price is down seventy-five per cent in the past year, and two weeks ago the company was forced to bring in a new C.E.O. The Times

Answer 1

Blackberry was one of the most important mobile phone companies that dominated the business world with its stand-alone operating system that provided reliable and efficient service that businesses needed at that point of time. It was thought to dominate the world but there were other companies such as Apple that took over Blackberry and caused not only its decline but also would cause its extinction. Although it was nicknamed as Crackberry by Webster became a Slackberry as it’s almost out of competition losing nearly 75 percentage of its market price. One of the most important reasons was that it designed Blackberry only for the businesses and thought it could reach the ordinary people but it failed due to the other companies that provided more user-friendly phones. Secondly, it failed to update its operating system in the competitive market thus lost touch with reality. It forced it to become out of date thus, other mobile phones took over the market. As the world is changing, people look for more user friendly and cost-effective devices that would meet their personal and professional needs. Sadly, Blackberry failed in all respects.

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