Question

Part 1:

• Explain the concept of brand image and brand equity for Red Bull.
• Explain why Red Bull’s global marketing activities are so heavily invested around extreme sports and events that are associated with excitement and movement.
• Identify at least five examples of brand extensions and co-brandings that Disney has implemented besides Disney Parks. Briefly explains each example

Answer 1

- Red Bull proceeds to adequately apply Keller's idea of customer-based brand equity (CBBE)

- Red Bull’s global marketing activities are so heavily invested around extreme sports and events that are associated with excitement and movement because Red Bull is notable for its support and sponsorship with outrageous games and occasions which increases brand mindfulness; consequently, setting up CBBE with its customers and on consumers.

- Red Bull perceives the requirement for supported vitality for the duration of the day whether it is for competitors acting in outrageous games, an expert attempting to traverse a bustling day in the workplace, a truck driver feeling alert out and about, or an understudy focusing on a school task. Red Bull items fulfill purchasers with benefits including improved physical continuance, invigorated digestion, improved sentiment of prosperity, better response time and focus, just as expanded mental readiness

- Customer-based brand equity happens when the customer has a significant level of mindfulness and commonality with the brands and holds some solid, ideal, and one of a kind brand relationship in memory

- Examples of brand extensions and co-brandings that Disney has implemented besides Disney Parks are as follows :

o Star Wars: The Force Awakens – content seeding :There are various online journals that have broke down the substance showcasing in front of Disney's first Star Wars in 2015.

o Dream Big Princess campaign : Disney's 'princess culture' has experienced harsh criticism as of late, with some getting out the cliché and obsolete tropes of its most well known female characters. Accordingly, Disney has found a way to situate its princesses in an all the more enabling light, utilizing promoting campaigns like its #DreamBigPrincess activity to do as such.

o Steadily Ever After : Disney has such a significant number of extraordinary stories, however it's not loath to running campaigns with a message. 2016's Steadily Ever After utilized Disney characters to rouse families and youngsters to eat soundly and practice all the more normally.

o The Jungle Book reboot : Disney has a marvelous capacity to impeccably pitch its movies. The 2016 Jungle Book reboot has a trailer that remarkably incorporates no tunes, little Baloo, but includes a lot of irritable, alarming minutes. Adding to this, stills and recordings were made stressing the on-screen characters that voiced the characters.

o Disney Eats : The Disney Digital Network – home to Oh My Disney and Babble – propelled another advanced brand in 2018 called Digital Eats. An online channel and publication webpage, it is focused on advanced locals who are searching for useful and engaging on the web video content identified with food and preparing for their family. Disney Eats additionally creates content in association with Tastemade, which is another online system famous with millennial crowds.