Question

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Question 22 This approach relies on the norms and practices of the parent country in staffing abroad: Ethnocentric approach Polycentric approach Geocentric approach None of the above

Answer 1

22. Ethnocentric approach

In ethnocentric approach, the norms and practices of the parent country are used in staffing abroad. It believes that the staff of the parent country is best suited and culture is better aligned with the parent country.

23. High; high

Market commonality is the number of markets where the firm and its competitors operate. Resource similarity is the degree to which a firm’s internal resources are comparable to a rival. Rivalry is intense when market commonality and resource similarity is high.

24. Polycentric approach

Polycentric approach follows the norms and practices of the host country in staffing abroad. It believes that the local people best represent the domestic culture and are better suited.

25. Localization

Nestle has adopted a successful localization strategy, where the company has successfully created and sold products based on local tastes and preferences.

26. All of the above