Question

The "line of internal interaction" found in a service blueprint separates the front office opel back office operations. True False QUESTION 3 Setting goals and standardizing service delivery tasks will help close GAP3, the "service marketing gap." True False QUESTION 4 "Saturation clustering” occurs when service firms locate their business near their competitors because they expect a high level of customer traffic. True False QUESTION 5 In services, opportunities for quality control intervention are increased due to simultaneous production and consumption True

Answer 1

2. False

(the line of visibility found in a service blueprint separates the front office operations from the back office operations)

3. False

(setting goals and standardizing service delivery tasks will help close GAP2 of the service quality)

4. False

(competitive clustering occurs when service firms locate their business near their competition because they expect a high level of customer traffic)