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Why is mastery of a foreign country's language on its own no guarantee of success for...

Why is mastery of a foreign country's language on its own no guarantee of success for a global marketing program? Give your favourite example of a translation problem.

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Mastery of a foreign language might not guarantee the success for global marketing program and this is because of the fact that our culture has also a major role to play at times where in the high context culture like the Japanese;apart from the language you should also take the nonverbal factors into account so that they would be convinced rather than just translating a sentence. Therefore there are several other factors apart from language which can act as barriers for global marketing program. one such example of a time pollution problem : leather belt is made out of cow, if you just translate it directly in the local language and market it then it can hurt the sentiments of the people because usually cattle are considered very sacred there. That is why it is also important to understand your culture where just translating in this scenario can make you to move out of the country and cancel your license for marketing in that particular nation

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