Question

Traditional advertising such as print and television has decreased, while online or Internet advertising has continued to increase. This week you have learned that online advertising can take place in many different formats. Create a 300 - 400-word response discussing the following questions: . Pick three types of online advertising formats and describe each in detail. Include an example for each. (Select from: blogs, podcasts, social networks, e-zines, email, video advertisements, banner advertisements, and pop-ups) You know from your reading that search engine advertising is one of the fastest forms of online advertising. Assume that you sell cowboy boots and want to advertise your retail firm through Google. Describe how search engine advertising works. What are some major concerns with search engine advertising? What is behavioral marketing and why may a marketer be interested in this approach?

Answer 1

Online advertising or internet advertising is gthe need of time now.

1)Blogs:

It can be said as online journals displsying information  in the reverse chronological order, with the latest posts appearing first, at the top.In simple terms it can be said as informational website.The blogs are regulary updated with new contents.The person who writes blog is known as blogger and generally these people writes their openinon and caonnect directly to the end customers or readers.Content of a typical blog consists of  text, pictures, videos, animated GIFs and may even contain scans from old physical offline diaries or journals and other hard copy documents.Blogs can be of many types like travelling blogs,make up blogs,subjective blogs,article blogs ect.

Now for example there is a travel blogger.He or she travels different places and writes every minute detail about that place.Now if a state wnats to promote its tourism it can contact to these bloggers to come and visit their place and write about it.This will help the state to boost it tourism as the bloggers ahve number of followers hence it is a form of paid advertisement for using blog.

2)Now a days various video tutorails have become famous.Like makeup tutorials.Now this is also used as form of advertisment.Like if a celebrity is making a make up tutorial and I am having a cosmetic compnay hence can approach her to use my products in the tutorial.When she will make make up application videos she will use only my prodcut hence it become easy to promote the product online through these video tutorials.

3)Social Networks:Now a days social networking has become the essence of life.Digital presence has become a mandatory element.The distribution of data and low price of cell phones ahd made these social network available to even the lowest segment of the society.We can see many products are often being continuously being displayed on social network in form of suggestions,pop ups,banners.This is a form of advertising where you can see your browsed things appear as suggestion and few times the user went to that page.Online sites like Myntra or flipkart or any other such site is always present on these networking sites like facebook,twitter,Insta.These sellers are present everywhere where the population presence is high.

b)Search advertising is said to be a method of placing online advertisement on web page that shows results from the web pages that shows the result from web page querry.Advertisers who basically use this type of medium for promoting their product  show their ads to users who are actively searching for specific keywords, and they pay a fee every time .Search engine advertising operates using an auction-based system, in which advertisers bid on certain keywords relevant to their product or service.Like if i need to sell cowboy boots then I will bid for these two words on google and whenever a user search words contain these two words my suggestion will come in the list of searches.Choosimg the right keyword for advertising is very crucial and if one do not perform in-depth research to find the key word the seller may miss out potential buyer.

c)Let us first understand what does behavioural marketing implies:

Behavioural marketing means the practice of serving targeted ads or content based on a user's past actions and behaviours.Here the companies target audience based on their  behavior, interests, intentions, geolocation, and other metrics or insights.The reason being that if ads are more relevant to the user, there's a higher chance they will react in a positive manner.There is possibility that the user will visit the intrested products webpage and make purchase decision.It's like striking the customer again and again with the things he or she has looked for before.The construction of user profile is based on broad range of data which includes web analytics,cookies,Browsing History,IP Address,App Data,Social Data etc.