What is the purpose of pre-testing and advertisement: a. Reduce risk of hurting brand health b....
What is the purpose of pre-testing and advertisement:
| a. |
Reduce risk of hurting brand health |
|
| b. |
Determine if the ad achieved its in-market sales objective |
|
| c. |
Reduce risk of wasting expensive media on a poor advertisement |
|
| d. |
A. and C. only |
|
| e. |
All of the above |
Homework Answers
Answer: d. A, and C only
Explanation: The pre-testing process before the launch of any advertisement helps the business enterprise reduce its poor brand image and reputation. It also helps the companies reduce the risk of expensive advertising and unnecessary exploitation of the resources. It helps the companies evaluate the consumers' needs and wants to target the advertisements in the correct direction and on the right target audience.
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What is the purpose
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