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II.E. Draw and label the rectangle that represents the Operating Profit or Loss generated by this monopolistic firm. (5 P

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1. A monopolistic firm produces at the point where MR= MC. The corresponding price charged is P1 while the corresponding cost is C1. Since the ATC curve lies above the price charged, the firm is incurring losses. The operating loss is presented by the black rectangle.

$$ MC ATC Operating Loss AVC P Market Demand Output (0) MR

2. The firm should not continue production/ operation. This is so because at the equilibrium quantity, the firm is not even able to cover its variable cost (the AVC curve lies above price). This implies the firm should shut down.

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