Question

What challenges would a market researcher have when undertaking market research during COVID-19 in South Africa.

Answer 1

Covid19 has a significant impact on market researchers in South Africa. The impacts are as follows:

• Many of the market researchers have started preferring to research market remotely based on various trends instead of visiting markets directly

• Most of the market researchers are playing catchup to shift priorities, plans, and budget due to Covid19

• Remote working is creating an issue for a few market research teams. Some of the researchers are confused about the working process

• Changing the course of priorities have compelled the corporations to invest more on extensive market research

• Market researchers have become more perfectionist as they are not accepting the tone-deaf data

• Market researchers are trying to adopt remote behaviors. It is one of the effective ways of communicating the marketers to collect data

• Sample targeting market research has completely stopped in some geographic regions due to either lockdown or declaration of the containment zone.

• Qualitative interviews for market research can now be arranged from a distance