Question

1. The systematic collection and analysis of publicly available information about consumers, competitors, etc. is called marketing intelligence. TF 2. The most common instrument of research instruments are mechanical instruments. TF 3. Many research studies today appear to be little more than vehicles for pitching the sponsor's product. TF 4. Consumer buyer behavior refers to the buying behavior of final consumers. I F

Answer 1

1- The systematic collection and analysis of publicly available information about consumers...........................................

ANSWER- TRUE

2- The most common instrument of research instruments are mechanical instruments. ...................................................

ANSWER- FALSE

3- Many research studies today appear to be little more than vehicles for pitching sponsor's product..............................

ANSWER- TRUE

4- Consumer buyer behaviour refers to the buying behaviour of final consumers.

ANSWER- TRUE