Assignment is based on an energy related company of your choice. What are the external environmental factors affecting the company and industry? How do the 5 forces affect this company? Explain the possibility of a merger, acquisition, being acquired. Include a BCG analysis in your company analyzed
Five Forces Analysis:
Bargaining power of Suppliers - Many suppliers in this segments
offer low cost services which means bargaining power is less for
suppliers.
Bargaining power of buyers- Sijce Samsung operates either in perfectly
competitive market or Oligopolistic market across globe, buyers
have higher choices and hence higher power.
Threat of New Entrants- Since new entries from lowcost Chinese
providers can eat up Samsungs
share due to ease of taxation and licensing, threat is higher
substantially.
Threat of rivalry between existing firms- This is comparatively
very high as margins are wafee thin and innovation is constantly
evolving making it difficult for the industry as whole.
Barriers to entry- Large initial investment, high marketing and
distribution spends, constant innovation are biggest
barriers.
Pestel Analysis :
Political - India, South and North Korea ar emost errant markets
with high taxation and compliance and warfare tensions.
Economic - global economic degrowth and stagnant growth in mature
markets is cause for worry.
Socio cultural - changing consumers preference and strong core
culture is what Samsung has
coped up with and reoriented itself across global markets to stay
ahead of curve.
Technological - Wide-spread innovative solutions from competitors
like Apple, Huawei, Vivo, Oppo, Xiaomi have threatened Samsung and portfolios. However
Samsung has been fast mover and
easily stays ahead of curve with its unparalleled premium segment
and upscale technologies which competitors match too lately.
Legal- the recall of Samsung S9
has been highest litigation based loss because of malfunctioning
and lack of quality checks and also copyright infringement issues
with Apple make it very cumbersome and difficult to deal
with.
Environmental - the organisations has been keen ethical player and
truly abides environmental laws.
Strengths
Global brand image
Economies of scale and cost leadership
Highest patent growth
Innovation and design capability
Weakness
High dependent on OEM
Product cannibalization due to less differentiation
Focus majorly on high prices and premium segment
Opportunity
Tieups with Telecommunications operators for handset SIM
selling
Focus on rural markets
Focus on low price segment
Focussing on diversified products like smartwatches, IoT products,
Smart sensors, Smart devices
Threat
Chinese products and hypercompetition
Uncertainty in government policies
High taxation
Retail markets collaboration with low cost players and private
labels.
The company looks to acquire rival firms like generic players and Chinese players with smaller size to create horizontal integration and achieve cost synergies.
The company is recognised as star on BCG matrix as high market growth and high market share.
Assignment is based on an energy related company of your choice. What are the external environmental...
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based on a company of your choice identify what you believe to be an appropriate international market for that company to enter. your answer should include an environmental analysis and explanation of market entry method.
based on a company of your choice identify what you believe to be an appropriate international market for that company to enter. your answer should include an environmental analysis and explanation of market entry method.
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