Question

1. Using the Internet, research one of the products listed below. Then determine an audience, a person or group that might use the product. Using the information you gather on different types or models and different manufacturers’ products, devise a reasonable set of criteria by which to judge the items under analysis. Name and describe the audience and list the criteria in order of importance. Also explain each criterion and why it was selected.

1. Golf clubs or tennis racket
2. Smartphone
3. Slow cooker (crock pot)
4. Digital camera
5. A cosmetic product (for men or women)
6. Backpack

Answer 1

Digital camera is the product which I would like to choose for answering this question.

Starting with the manufacturers of camera, there are many players in this industry like canon, Nikon, Sony and many more but these three are very common and whosoever wants to do photography purchase or use the camera of these three companies only. In other words, we can say that these three companies are the market leader in these segments who have a very wide product list as per the passion of a photographer. As per the profession they have segmented their products like for blog shoot they have blog camera with less zoom. For very intense photography and getting a clear picture like 4k technology, then DSLR is there. For just normal photography SLR are there which are for the beginners who have started learning photography.

Target audience for digital camera are those persons who are basically travelers and they travel a lot and do photoshoot for their social media pages and vlogs. These are all social media influencers. Next who comes in this target audience are who have opted photography as their profession like doing coverage in weddings and various occasions. Cinema in which a lot of camera work is to be done through a cinematographer. Well-equipped cameras are used in making films. Media and journalism which do shoot to showcase their news are also the part of target audience.

Best part is that target audience of digital camera is very huge and is scattered but these manufactures of digital cameras like Nikon and canon have done a brilliant job in segregating their products as per the needs of their target audience which easily caters the needs directly fulfilling their requirement with their kind of product. Like handicam for news reporter and sometimes SLR is also there. For professional photographers DSLR is there. For social media influencers who makes vlog, for them blog camera is there. So well defined and segmented product list is there for each kind of potential customers.