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IT's About Business 9.1 Japan's Largest E-Commerce Company, Rakuten, The smartphone - Beauty Navigator which helps Competes Globally couples predict the best time to try to conceive a child Rakuten www.rakuten.com is a Japanese electronic commerce Despite in prominence, Rais as successful out side Japan. The company is not well known in the United States company. (The Japanese word route means optimism. Since it began in 1997, the company has moved into sports, banking in and Eurobabecome the majority of e-commerce in surance, and even wedding planning, Rakuten is so pervasive in China Redol presence is bar to growth Japan that one in four online purchases in the country occurs on ven Japans decreasing population and is poorly performing the company's B2C and B2B e-commerce platform, ichiba. Furthe economy. As a result, the e-commerce plant is expanding overseas the company's loyalty program has 50 million members. Un purchasing for companies and investing in others population in mid-2016 was approximately 127 million) The Injusterar Rosent 52.6 Dillioner sified company owns national Company CEO as stated that his Simcannot operate dively in pan. Rather, it simply needs . A professional baseball team and a professional serta to defend is market position there. Among the tem's major foreign • The Rakuten Bank activities the following • Rakuten Broadband Service In 2014, a purchased the Cyprus-based messaging • Rakuten Beauty a chain of beauty salons app Viber.com for 50 milion . A vehicle inspection VICE . September 2014 about thats www.ebates.com • Rakuten Insurance an online con based in San Francia, for 53 bilion Rakuten Gustomers who sitates can use Rates Rakuten Wedding where couples plan their weddings and Web portal to browse the selections of other e-commerce sites Der E-Commerce 247 including Amazon, and earn cash back on their purchases in TOC in 2015. According to TEC a score above 100 indicates 2014, this discount service had $5 Million in transactions and danced proficiency generated about $20 million in operating profit. Rak now has only policy, which it calls . In March 2015, Rakuten purchased OverDrive www.overdrive "English"CEO Made Engston a key platform com a major ebook distributor besed in Cleveland, Ohio and interaction-comment intema e-mais-is conducted . In March 2015, Rakuten led a 550 million round of funding for Lyft www.lyft.com/drive spending $300 million of its own in English As of 2016, Rempts to expand its business money for 12 percent of the car service app globally in the early stages, and there were to that • Rakuten acquired Fits. Me https://t.mela London-based strateg Specifical. Rakuten may not have the financial resources startup that creates virtual fitting rooms. The firm's technology to compete woman and Alibaba. For comple, Rakuten enables online buyers to virtually view how clothing looks on reported $5.6 in revenue for 2015. By contrast, Alibaba them without visiting a physical store reported 5123dcoreported $107 billion • Rakuten has purchased a stake in Pinterest www.pinterest .com Soros Como Launches its own Security Enhanced Android App Store in Japan," tahunch, August • Rakuten acquired French e-commerce portal Price 1. 2015. Redon MPYNTS www.priceminister.com com 2018. Opens New Research Centers • The Rakuten Institute of Technology opened locations in Boston and Sound 2018 Brooke York, Tokyo, Paris, Boston, and Singapore. The institutes on Communes Virtual Try On Services sion is to support both the company's research and develop Mesunden und N. Lomas ment and its global expansion Buys goom Steinfion Commerce Play on 12.kuten to Raise $2.5 ton Rakuten expanded its financial services into the United States One Share Soonbergs June 2013 offering a credit card through a subsidiary of First National Bank " Refore heading the Times, May 21, 2015 of Omaha S. But, og for $580 Million TechCrunch 22.20. Enomon's Anacones per Not all of Rakuten's acquisitions have been successful. As one ample, the electronic bookstore Kobe www.bo.com, which Rakuten purchased in 2011 for $325 million, had not generated a Questions profit as of August 2015. Nevertheless, by the end of 2014, the book store boosted its users by 25 percent, with 23 million customers 1. Discuss the why founder and CEO Minifitis Further, Kobo helped stem the tide of red ink by concentrating on imperative for Rakuten to expand beyond the boundaries of its mobile app to sell e-books Japan. Provide completo support your answer One key element of Rakuten's strategy of global diversification 2. How should con and ibaba combat the global expan- has been to encourage its employees to become fluent in English sion of Provide complies to support your answer And they succeeded. The average employee scored 8025 points 2. Describe any comments that Raten has in its out of 990 on the Test of English for international Communication competition and Abba

Answer 1

Hi. as per HOMEWORKLIB RULES i should only answer for one question per post. so i m answering for 1. kindly please post for 2 and 3. thank you. Hope my answer helps. please give me a like, it helps me a lot.

answer-

The Reasons why founder and CEO Mikitani feels that it is imperative for Rakuten to expand beyong the boundaries of Japan because The growth of Rajkuten is saturated in Japanese market. Rakuten has become the first choice company of Japanese people to shop on its site. For example- one in four online purchases in Japane made on Rakuten.

second reason is lack of popularity and brand awareness. Rakuten is so successful and big company operating in so diversified business like insurance, banking, beauty, wedding planning etc still People do not know Rakuten outside the Japan.

Third is limited globa presence. Rakuten only operates in Japan and people outside japan does not know about it. For example- alibaba is known all around the world like US, europe, India etc but Rakuten has limited global presence. so expanding its business to other countries will help Rakuten to gain more presence in global market.

Fourth is growth of business and increase profitability. Rakuten is already successful but there are growth opportunity for it in oustide Japan. Company can reach to new market and customer base and provide its services to them. It will improve its profit, bring more customer and make it global brand.

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