Cheetos Fat-free Crunchies is a product developed through
advanced technology. Cheetos engineered a technique for making
reduced-fat snacks that taste cheesier and stay fresh longer.
Cheetos introduced Fat-free Crunchies in limited markets in 2008
and began national distribution in 2009.
About 18 months later, a series of competitors' ads was run to
counter claims that Cheetos Crunchies actually contained 1.5 grams
of fat, and that they contained preservatives and additives.
Research showed that the taste of Cheetos Crunchies was also
perceived negatively by some people. To save the product, Cheetos
reduced the remaining fat to 0 grams, took out the preservatives,
and improved the taste.
Reference: Ref 11-1
Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of
Group of answer choices
a product modification.
a line extension.
a quality modification.
a functional extension.
an aesthetic modification.
The exmple is of product modification where the company reduced the fat content of the chips based on customer preference, and to improve the perceived image in opinion of customers.
Option a is right.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making...
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009. About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also...
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009. About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also...