Question

imagine that you are a marketer for Samsung company. Decide wheter your company will expand internationally into Mexico, india, or china. write a brief report outlining and describing the issues your company must consider regarding each of the folloeing enviromental areas: economic, social-cultural, technological, and political-legal

Answer 1

As a marketer of the Samsung company the company will expand internationally in India has Indian is one the country which is in its developing stage and has a wide scope to expand its business in the country as the customer are already using the samsung product and is well aware about the company because of which the company need not to face problem in creating customer as the people of the country really like the company product.

The report comprising of the following problem or issues of the company in the stated environmental areas-

• Economic- The issue that the company will face in the economic environment is the existence of the prevailing copetition in the business and economic environment due to the availability of various competition racing in the same field in order to set up their business as a successful entity for which the company need to make more financial investment in order to prove themselves better than the available competitors
• Social-Cultural- The country comprise of diversity of people and its diverse culture of the nation which will in some way creates an issue for the company working as the copany will set up it newly established organisation in the country which requires with various working staff and due to the prevailing diversity of the nation the country will face the problems in understanding and managing these people who belongs to wide diversity of the country.
• Technological- As with the growing economy as with the rising competition in the market the existing company has came a far way in terms of technological advancement by creating and innovating various new technological with immense features which provides a challenge for the company to Provide better than the available one by conducting more research and development in order to create new ideas for more innovative technology which obviously requires huge investment again.
• Political-legal - The political and legal environment of the country comprise of various legal formalities that is required at the time of establishment of a new business or opening any new organization it requires and involve lots of legal work that consume lots of time in these legal procedure to get completed which again serves as an issues for the company to set up its new business in the country.