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Jane is planning to expand her business by taking on a new product. She can purchase...

Jane is planning to expand her business by taking on a new product. She can purchase the new product at a cost of $2 per unit. To market this new product, she would need to spend $1400 on advertising each month. She is not sure how she should price her product and is asking for your help.  If she chooses a price of $14.5 per unit, what will be the contribution rate per unit?  

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Answer #1

Contribution Rate per unit = Selling price - Variable Cost per unit
= $14.5 - 2 = $12.50 per unit

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