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Which of the following is a retail dollar reduction for calculating the gross margin? Advertising expense...

Which of the following is a retail dollar reduction for calculating the gross margin?

Advertising expense

Freight

Cash Discount

Alterations

None of the above

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Answer #1

Option A

​​​​​​.

Gross margin = Net sales - Cost of Goods Sold

Gross margin is the excess of net sales revenue over the cost of goods sold. Cost if goods sold includes all the manufacturing costs incurred in the making of product. Advertising is not a manufacturing cost, hence it is not included in the calculation of gross margin. It is expensed as a operating expense.

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