Sales Mix and Break-Even Sales
Dragon Sports Inc. manufactures and sells two products, baseball bats and baseball gloves. The fixed costs are $437,500, and the sales mix is 70% bats and 30% gloves. The unit selling price and the unit variable cost for each product are as follows:
Products | Unit Selling Price | Unit Variable Cost | ||
Bats | $70 | $50 | ||
Gloves | 180 | 110 |
a. Compute the break-even sales (units) for the
overall enterprise product, E.
? units
b. How many units of each product, baseball bats and baseball gloves, would be sold at the break-even point?
Baseball bats | units |
Baseball gloves | units |
Question A
Contribution Margin per Unit = Sales Price per Unit - Variable Costs per Unit
For Bats
Contribution Margin per Unit = 70 - 50
Contribution Margin per Unit = $ 20
For Gloves
Contribution Margin per Unit = 180 - 110
Contribution Margin per Unit = $ 70
Ratio of Sales of Bats to Gloves is 7:3 which means that for every 7 bats sold there are 3 gloves sold.
Contribution Margin on Sale of 7 Bats = 7 * $ 20 per Unit = $ 140
Contribution Margin on Sale of 3 Gloves = 3 * $ 70 per Unit = $ 210
Total Contribution on Sale of 7 Bats and 3 Gloves = 140 + 210 = $ 350
Break Even Point in Units for Enterprise = Total Fixed Costs / Weighted Average Contribution Margin per Unit
Total Fixed Costs = $ 437,500
Weighted Average Contribution Margin per Unit = Total Contribution Margin on Sale of 7 Units of Bats and 3 Units of Gloves / 10 Units
Weighted Average Contribution Margin per Unit = 350 / 10 = $ 35 per Unit
Break Even Point in Units for Enterprise = 437,500 / 35
Break Even Point in Units for Enterprise = 12,500 Units
Question B
Break Even Units for Bats = Break Even Units for Enterprise * 7 / 10
Break Even Units for Bats = 12,500 * 7 /10
Break Even Units for Bats = 8,759 Units
Break Even Point in Units for Gloves = Break Even Point in Units for Enterprise * 3 / 10
Break Even Point for Gloves = 12,500 * 3 / 10
Break Even Point in Units for Gloves = 3,750 Units
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