Question

The salary structure of company must be in the market realties. TUUL 4. Suppose that a French defence manufacturer with several highly sophisticated medium-weight fighter jets is trying to enter an attractive foreign market. The political environment in that country is higály volatile, with the government and opposition parties enmeshed in perpetual conflict and legal disputes. In addition, the foreign government has a rather cumbersome and long-winded approval process for foreign manufacturers who want to sell their products. Conduct a hypothetical PESTEL ANALYSIS, as discussed in class. You may focus on factors that are important to the French defence manufacturer from your point of view.

Answer 1

to analyse the Ansuses Summarizod the information given in the qution Suppose that a french defence ---- PESTEL Arolyzis :- It is a framework of racketing tool macro onvironmental factors that effect the business. In PESTEL the words stands for; P - Political E - Economic s: Social T Technological E Environmental L- - Legal. Political: These are all about the interference of govt in economy. mainly it includes Government policy, policital stability or Instability foreign trade policy, Tax policy, Commercial law. Political factors often have an impact on organisations and how they do business. In the given scenario the the government and opposite party are enemy in relation. So, it effects the approval for manufacturing of defence equipments in private sector. Here also the approval from foreign gout take long time approval mode. So,

ade it is also affecting the product. Economics These factors have impact on how ang organisation does the business and also how profitable they are. The factoos economic goocoth, interest rate, exchange rate, inflation, In the above scenario the demand of aircraft in market is a big factos. Social: This area involves the shared belief and attitudes of population. These arse population growth, age distribution, carrier attitudes. These factors cannot directly affect the situation mentioned Technological This mainly include New ways of producing ways of distributing, New ways of communicating. In the given situation the technology implemented in artesaft is most modern and is flexible for new updating. Otherwise it has maroket demand. Enroironmental: It is a new concept derived because of the pollution increasing in our nature. In modern marketing It has an important new no :1

sole. the amount of pollution effecting 3 is important here. Legali It includes health a safety, equal oppoustunities, advertising standards, consumer rights and laws. These factors also effect the given scenario. * Please please kindly Up-vote Thank you