Question

In recent years, various federal and local agencies, environmental groups, and consumer advocates have been promoting greater concern for the environmental impact of solid waste, especially disposable products and packaging. Consequently, many communities now have active recycling programs, and some consumers have begun to switch from products or packages that are not biodegradable.

What effect do you think these trends might have on the marketing efforts of a consumer packaged Goods Company, like Unilever?

Answer 1

In recent years people started bothering and addressing the environmental issues. arrival of electric vehicles, renewable energy promotions, global plastic awareness and some prohibitions all are seems to be a global step towards a sustainable future.solid wastes especially the disposable products and packaged ones has been a major part of every day usages. rapid growth in ready to eat and take away models made such waste management hard. mainly the consumer products with attractable packages cover the main portion of the solid waste.

companies like unilever might address these situations on both side. As a social responsiblity they are responsible to find a solution to reduce such waste and also as the customers are more aware of the situaton and they are ready to shift to sustainable alternatives the company might go for an innovative solutions to tackle the situation. reusable packaging may be costly but they will fulfill the purpose.

Bio degradable and nature friendly products are the future. The daily usage must be ecofriendly and close to nature. Corporates must have plans to be more inclusive in environment friendly business and products.