Answer A) Baird's income statement, assuming that it serves 172 customers when it lures 86 customers away from Adams by lowering lowering the sales price to $120 per customer :
BAIRD COMPANY | |
Income Statement | |
Sales Revenue | $20,640 |
Less: Variable Cost | ($0) |
Contribution Margin | $20,640 |
Less: Fixed Cost | ($15,050) |
Net Income (loss) | $5,590 |
Explanation :
Number of Customers = 172 (Given)
Sales Price per customer = $120 (Given)
Sales Revenue = Sales Price per customer * Number of Customers
= $120 * 172
= $20,640
Variable Cost per customer = $175 (Given)
Variable Cost @$175 per customer in Baird's company is not applicable (Given)
Variable Cost per customer = $0 (Given)
Variable Cost = Number of Customers * Variable Cost per customer
= 172 * $0
= $0
Total Variable Cost = N/A + $0
= $0
Contribution Margin = Sales Revenue - Total Variable Cost
= $20,640 - $0
= $20,640
Fixed Cost = $15,050 (Given)
Net Income (loss) = Contribution Margin - Fixed Cost
= $20,640 - $15,050
= $5,590
Which means Net Income of $5,590
Answer B) Adams's income statement, assuming that it serves 172 customers when it lures 86 customers away from Baird by lowering the sales price to $120 per customer.
ADAMS COMPANY | |
Income Statement | |
Sales Revenue | $20,640 |
Less: Variable Cost | ($30,100) |
Contribution Margin | ($9,460) |
Less: Fixed Cost | $0 |
Net Income (Loss) | ($9,460) |
Explanation :
Number of Customers = 172 (Given)
Sales Price per customer = $120 (Given)
Sales Revenue = Number of Customers * Sales Price per customer
= 172 * $120
= $20,640
Variable Cost per customer = $175 (Given)
Variable Cost = Number of Customers * Variable Cost per customer
= 172 * $175
= $30,100
Variable Cost per customer = $0 (Given)
Variable Cost @$0 per customer in Adams's company is not applicable (Given)
Total Variable Cost = $30,100 + N/A
= $30,100
Contribution Margin = Sales Revenue - Total Variable Cost
= $20,640 - $30,100
= -$9,460
Fixed Cost = $0 (Given)
Net Income (loss) = Contribution Margin - Fixed Cost
= -$9,460 - $0
= -$9,460
Which means Net Loss of $9,460
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