Question

The Outdoors Pac company had an avid customer segment in the backpacker world. The company periodically sent out customer surveys to discover their demographics, lifestyles, and preferences. What it discovered is that many of its customers enjoyed the same elements of its bags. Armed with this and other information from the surveys, the company created a new backpack with integrated solar panels on the outside flap that charged small electronics. The backpack was a huge success, and inventory was sold out frequently. What ideal market segmentation approach did Outdoors Pac emphasise to tap this market's enthusiasm? its internally homogeneous approach its externally heterogeneous approach O its multisegment strategy Previous Next

Answer 1

Answer: its internally homogeneous approach

Explanation:

Potential customers from the same segment are preferring same product qualities and are exhibiting similar characteristics. Thus, the customers are internally homogeneous.