Homework Answers
A)Using the high-low method:
| Sales Volume | Marketing Costs | |
| High activity level | 78500 | $ 8650 |
| Low activity level | 48300 | $ 5932 |
| Change | 30200 | $ 2718 |
Variable cost per unit = $2718/30200 = $0.09
Fixed cost (at high level) = $8650 - (78500 x $0.09) = $8650 - $7065 = $1585
Fixed cost (at low level) = $5932 - (48300 x $0.09) = $5932 - $4347 = $1585
b)
| Fixed marketing cost | $ 1585 |
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