Question

how products are differentiated GrrrArg! Productions attempts to carve out a niche in th crowded zombie film industry by specializing in movies featuring only finger-puppet zombies Jay is a Korean pop star and, as such, has long, flowing hair. One day, he decides to retire from the singing industry. He therefore walks into the local Procuts just outside his apartment, although Procuts is more expensive than the Supercuts 10 minutes away. differentiated by brand name/advertising differentiated by location Jackie's Coffee is a sit-down café with a wait staff that Wayne is a beginning photographer. He is in the market to buy a new camera lens but notices that lenses become significantly more expensive as the sharpness of the image Coffee Shack, sells its coffee only at various kiosks that increases. He chooses to start with the lowest grade lens, i.e., the cheapest. takes customers' orders. Jackie's competitor, Johnny's Johnny's has established around the city differentiated by quality/design differentiated by brand name/advertising A car dealership promotes cars by donating a percentag of each sale to local charities A beverage company gives free branded towels to the fi 7,000 attendees at a football game. differentiated by perception differentiated by service

Answer 1

Productions attempts to carve out a niche in the crowded zombie: Differentiated by quality/design (difference in design gives different experience)

Jay is a Korean pop star and as such has long, flowing air: Differentiated by location

Wayne is a beginning photographer: Differentiated by quality/design

Jackies Coffee is a sit down cafe with a wait staff that takes customers’ orders: Differentiated by service ( as it sells same good but with difference in service)

A car dealership promotes cars by donating a percentage of each sale to local charities. Differentiated by perception, as it gives good opinion about the business firm

A beverage company gives free branded towels to the firm 7000 attendees at a football game: Differentiated by brand name/advertising, as it would help to promote brand name