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Assume that for an ad campaign to be successful, at least 79% of those seeing a...

Assume that for an ad campaign to be successful, at least 79% of those seeing a television commercial must be able to recall the name of the company featured in the commercial one hour after viewing the commercial. Before distributing an ad campaign nationally, an advertising company plans to show the commercial to a random sample of 16 people. It will also show the same people two additional commercials for different products or businesses. Suppose that in the sample of 16 people, 7 were able to recall the name of the company in the commercial one hour after viewing. Based on the premise that that advertising campaign will be successful, what is the probability of 7 or fewer people able to recall the company name?
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Answer #1

X ~ Bin(n,p)

Where n = 16 , p = 0.79

P(X) = nCx px (1-p)n-x

P( X <= 7) = 0.0021 (From binomial cumulative probability table)

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