You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium...
You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting to France and has asked you for advice as to the steps the company should take. What advice would you give to the CEO?
Homework Answers
As an assistant to the CEO, will suggest the following steps:-
Step 1:- Identifying the market conditions in france, through research or with the help of specialised agencies.
Step 2:- Analysing the fashion, product styling, trends, product modelling across various cities in france.
Step 3:- Analysing governments policies and other export related laws, subsidies in france on imports of raw material/ finished clothing etc.
Step 4:- Creating brand conciousness through advertisements, fashion shows, tying up with some existing fashion designers.
Step 5:- Tying up with retail market giants like wallmart, and other multibrand stores.
Step 6:- Sample exporting and collecting feedbacks, ideas.
Step 7:- Analysing sample sales patterns, demand, loss, gains etc.
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